Web design for gift stores
An online store for gifts: a build-your-own gift box, personalisation (monogram, name, dedication), a subscription option for recurring gifts, a mobile-first checkout, Stripe with Klarna and Clearpay. In 2024 I built OhhhBaby (ohhhbaby.co.uk), a UK baby gift-box shop where customers put together their own box and add personalisation.
- Loads in < 1 s
- 6 production deployments
- PL · EN · DE
What you get in the baby gift-store package
Build-your-own gift box with personalisation (monogram, name, date of birth)
Customers build the gift box themselves: pick products, add a monogram, name or date of birth, write a dedication, set the delivery date. This is the flow I built for OhhhBaby, where a box for a newborn is put together by the buyer, not picked from a shelf. Personalisation included, gift wrap in one click.
Subscription model (recurring baby boxes) on WooCommerce Subscriptions
Recurring boxes by baby age (0-3, 3-6, 6-12, 12-24 months): auto-renewal, easy pause or address change, a dashboard of upcoming boxes. Stripe Subscriptions or GoCardless. A subscriber buys again without being asked.
Stripe, Apple Pay, Google Pay, Klarna and Clearpay (UK and EU)
The full UK payment stack: Stripe as the basis, Apple Pay and Google Pay for one-tap checkout, Klarna and Clearpay for pay-later, which matters when the buyer is a new parent watching the budget. Multi-currency GBP/EUR/PLN out of the box for family abroad. Stripe Tax or Avalara for VAT OSS.
Royal Mail, Evri, DPD and DHL Express integration
All the main UK couriers wired in: Royal Mail (signed-for for baby items), Evri (cheapest for non-urgent), DPD (next day for last-minute gifts), DHL (UK to EU). Labels printed through the API, tracking in the customer's account. One click in admin gives you the label and the dispatch.
How I work with a gift store
Buyer and flow review (a parent shopping with a baby in their arms)
I map the real scenarios: a mum feeding at 2 am looking for a christening gift, a dad ordering a welcome basket from the maternity ward, a grandmother searching for a monogrammed sleepsuit. Each is a different path through the shop, and I walk each one on a phone before launch.
Information architecture (age, occasion, subscriptions)
Two-axis navigation: by age (0-3, 3-6, 6-12, 12-24 months and older) and by occasion (christening, baby shower, newborn, birthday, first Christmas). Subscriptions as a separate path. Filters: price, brand, eco certification, hypoallergenic, handmade.
Build: store with Stripe subscriptions
Headless setup: a Next.js 16 front end (PageSpeed above 95, SEO-ready), WooCommerce at the back (your property, exportable any time). Stripe Subscriptions for recurring boxes, Klarna and Clearpay for one-off pay-later. Multi-currency and multi-language if you sell into the EU or Poland.
Seasonal support (Christmas peak, Mother's Day, back to nursery)
Three sales peaks in the baby year: November and December (Christmas gifts), March to May (Mother's Day, christenings), September (back to nursery). I check capacity, watch orders and test checkout changes before each peak. Included in the Store with giftbox package.
Packages for gift stores
Three models matched to store size, from a solo founder to a brand with a warehouse and a thousand or more products.
Founder
WooCommerce store, one payment gateway (Stripe), Royal Mail, up to 50 products, mobile-first checkout. No subscriptions, no box builder. The right start for a launch with 10-30 hero products.
Choose a packageStore with giftbox
Everything in Founder, plus the build-your-own gift box, personalisation (monograms, names), three gateways (Stripe, Klarna, Clearpay), Royal Mail, Evri and DPD, multi-currency GBP/EUR/PLN. Suited to 50-300 products.
Choose a packageBrand with subscriptions
A brand store with a subscription model: recurring boxes by age, a customer account with history, pauses and address changes, warehouse integration (Linnworks or Veeqo), loyalty programme, multi-warehouse, a thousand or more products. CRM (Klaviyo) included.
Choose a packageCommon questions from gift-store founders
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Web designTechnical care
Support after launch: daily backups, uptime monitoring, seasonal scaling (Black Friday and Christmas).
Technical careRequest a quote for your gift store
Quote within 24 hours and a fixed price before we start. Before I quote, I look at five comparable shops and your current one, and the quote names what I will and will not build.