Web design for gift stores
An online store for gift commerce: custom-giftbox builder (customers assemble their own box), personalisation (monogram + name + dedication), subscription model (recurring gifts), mobile-first checkout, Stripe + Klarna + Clearpay. Case study: OhhhBaby — a UK baby giftbox shop with average basket +47% vs a flat catalogue.
- Lighthouse ≥ 95
- 6 production deployments
- PL · EN · DE
What you get in the baby-store package
Custom giftbox builder + personalisation (monogram, name, date of birth)
Customers build the gift box themselves: pick products, add monogram/name/DOB, write a dedication, set the delivery date. UX validated on OhhhBaby UK — average basket +47% vs a flat catalogue. Personalisation included, gift-wrap one-click.
Subscription model (recurring baby boxes) on WooCommerce Subscriptions
Recurring boxes by baby age (0-3m, 3-6m, 6-12m, 12-24m): auto-renewal, easy pause / address change, dashboard of upcoming boxes. Stripe Subscriptions or GoCardless recurring. Customer LTV 3-5× higher than one-off purchases.
Stripe + Apple Pay + Google Pay + Klarna + Clearpay (UK & EU)
Full UK payment stack (Stripe is the workhorse, Apple/Google Pay for 1-click, Klarna + Clearpay for buy-now-pay-later — huge in maternity gifting). Multi-currency GBP/EUR/PLN out of the box for Polish mums-abroad audience. Stripe Tax + Avalara for VAT-OSS.
Royal Mail + Evri + DPD + DHL Express integration
All major UK couriers wired in: Royal Mail (signed-for first-class for baby items), Evri (cheapest for non-urgent), DPD (next-day for last-minute gifts), DHL (UK→EU shipments). Auto-label printing via API, tracking in customer dashboard. One click in admin = label + dispatch.
How we work with baby stores
Persona + flow audit (parent shopping with a baby in their arms)
We map real scenarios: mum nursing at 2 AM looking for a christening gift, dad buying a welcome basket from the maternity ward, grandma searching for a monogrammed sleepsuit. Each scenario is a different flow — we user-test with actual parents before shipping.
Information architecture (age categories × gift occasions × subscriptions)
Two-axis navigation: by age (0-3m / 3-6m / 6-12m / 12-24m / 24m+) and by occasion (christening, baby shower, newborn, birthday, first Christmas). Plus subscriptions as a separate path. Filters: price, brand, eco-cert, hypoallergenic, handmade.
Implementation: Next.js + headless WooCommerce + Stripe Subscriptions
Headless setup: Next.js 16 front-end (PageSpeed >95, SEO-ready out of the box), WooCommerce back-end (your property, exportable any time). Stripe Subscriptions for recurring boxes, Klarna/Clearpay for one-off BNPL. Multi-currency, multi-language if you sell into EU/PL.
Seasonal support (Christmas peak + Mother's Day + back-to-nursery)
Three sales peaks in the baby year: Nov-Dec (Christmas gifts), Mar-May (Mother's Day, christenings, first communions), Sep (back-to-nursery). We scale infrastructure, monitor conversion, A/B test checkout templates — included in the pro plan.
Packages for baby stores
Three models matched to store size — from solo mum-founder to brand with warehouse and 1,000+ SKUs.
Mum-founder
WooCommerce store + 1 payment gateway (Stripe) + Royal Mail + up to 50 products + mobile-first checkout. No subscription, no giftbox builder. Ideal for launching with 10-30 hero products.
Choose a packageStore with giftbox
Most popular: everything in basic + custom giftbox builder + personalisation (monograms, names) + 3 gateways (Stripe + Klarna + Clearpay) + Royal Mail + Evri + DPD + multi-currency GBP/EUR/PLN. Optimal for 50-300 products.
Choose a packageBrand with subscriptions
Brand store with subscription model: recurring boxes by age, customer dashboard with history + pauses + address change, warehouse integration (Linnworks / Veeqo), loyalty programme, multi-warehouse, 1,000+ SKUs. CRM (Klaviyo) included.
Choose a packageCommon questions from baby-store founders
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Technical careRequest a quote for your baby store
Quote within 24 hours. We start with a competitor audit and a 5-store reference analysis — we don't sign without that.