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Beauty and booking-led services

Websites for beauty salons and booking-led services

For hairdressers, barbers, beauticians, nail studios and massage therapists: your own site with your own online calendar, so a client books directly and you pay no commission per visit. Treatwell or Fresha can stay as an extra channel, not the only one.

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  • 6 production deployments
  • PL · EN · DE

What you get in the salon package

Results gallery with optimised images

WebP photos with lazy loading and automatic EXIF stripping (no GPS or camera metadata leaks). A gallery by category: colour, cuts, nails, brows and lashes, massage room, before-and-after where the client has consented.

Your own online booking, no commission

A booking calendar on your own domain: services, staff, opening hours, email or SMS confirmation and reminders. No fee per booking. If you already use Treatwell or Fresha, I can embed their widget or link to it, but your own calendar keeps the client and the margin with you.

Local SEO for the salon

HairSalon, BeautySalon or DaySpa schema, Google Business Profile kept in sync, directions, opening hours, Google reviews. Optimised for queries like nail salon Leeds city centre or barber Manchester Northern Quarter.

Instagram embed and social proof

Live Instagram feed (updates with new posts), a Google reviews section with star ratings, a team section with each stylist or therapist and their specialities.

How I work with a salon

  1. Photo session or Instagram review

    Either you book a photographer for finished looks in the salon (I can recommend one) or I pick the strongest shots from your existing Instagram and optimise them for the web without visible quality loss.

  2. Information architecture

    I design the structure: home, services with prices, team, results gallery, contact with map and the booking button on every page. The site is built so the client books rather than reads.

  3. Next.js implementation and booking

    Built on Next.js 16, React 19 and Tailwind. HairSalon or BeautySalon JSON-LD, your own booking calendar or a Treatwell/Fresha embed, Vercel deployment with TLS. PageSpeed above 95, Core Web Vitals green.

  4. Monthly support

    Seasonal offers (Valentine's, Christmas, summer), new services in the price list, fresh gallery photos, holiday opening hours, Google ranking monitoring.

Packages for salons

Three models matched to salon size, from a sole stylist or therapist to a chain with several locations.

Solo salon

from £900

For a one-person salon or studio: home, services with prices, gallery (up to 30 photos), contact with Google Maps, booking form or a link to your existing Treatwell or Fresha page. Local SEO.

Choose package
Recommended

Team salon

from £1,800

Full site with team (up to 6 stylists or therapists with profiles), service categories, filterable gallery, Instagram embed, your own booking calendar with confirmations, beauty blog.

Choose package

Multi-location

from £3,200

Salon chain or franchise: LocalBusiness schema per location, one calendar across locations, loyalty programme, offers newsletter, manager panel, till system integration.

Choose package

Common salon questions

Yes. Treatwell and Fresha take bookings, but they take a commission on each new client and they own the listing, not you. A client searching hairdresser London on Google should land on your own domain, book in your own calendar and come back to you, not to a marketplace. Instagram is a feed, not search. Your own site with its own booking is the one channel where nobody stands between you and the client.

Get a quote for your salon

Quote within 24 hours and a fixed price before we start. Before I quote, I check how many bookings go through Treatwell today and what the commission costs you.