Web design for event companies
A website for an industry with no 'buy now' button, only a sales cycle measured in months, with a brand's marketing head booking international trade shows. The portfolio is the whole sales mechanism: filterable by continent, plotted on a map, backed by a secure multi-step enquiry form. In 2025 I built ito-expo.com for ITO Expo, an international exhibition-stand builder, in Polish, English and Spanish.
- Loads in < 1 s
- 6 production deployments
- PL · EN · DE
What you get in the event-company package
Multi-language (PL/EN/DE/ES) with next-intl: a separate Google presence per language
Four equal languages: PL for Central Europe, EN for US, UK and global shows, DE for Messe Düsseldorf, Hannover and Berlin, ES for Spain and Latin America. Each has its own sitemap, hreflang and meta tags, so Google ranks each one separately. ITO Expo runs three languages (PL, EN, ES) in production; a fourth is a configuration change, not a rebuild.
Project portfolio with a locations map
An interactive map of Europe or the world with a marker per project per year. Click a country and see the stands there, with industry, floor area and month. On ITO Expo the projects are filterable by continent, because a stand builder is asked 'have you worked in our market?' before anything else. Filters by industry (automotive, FMCG, IT, beauty, food), continent and year.
Project enquiry form (validated, with attachments and a brief)
A multi-step form: stand dimensions, show details (name, city, date), industry, budget band, mood-board upload (PDF, PNG or JPG, 20 MB max), first deadline. Validated on the server and in the browser (Zod), sent by SMTP with attachments, logged in the database. You receive a full brief, not a 'please call me'.
'5 Pillars' philosophy or your own framework as an authored section (E-E-A-T)
An authored section presenting your design approach (like ITO Expo's '5 Pillars'). An E-E-A-T signal for Google and a real decision factor for a marketing head: it shows you have a process and do not improvise. Each pillar is a section with description, examples and project photography. Schema.org Article and breadcrumb.
How I work with an event company
Buyer review (brand marketing head and show project manager)
I map two buyers: the marketing head of a brand booking a stand (strategy, budget, brand fit) and the show project manager (logistics, deadlines, technical specs). Each takes a different path: the marketing head enters through the portfolio and brand story, the project manager through the form and technical specs. The site serves both, not one size fits all.
Information architecture (portfolio by year and industry, philosophy, team)
Three primary paths: 'Projects' (filtered portfolio), 'How we work' (philosophy, process, team), 'Request a project' (form). Plus a blog with case studies (one a month at minimum). Each project is its own page with before, during and after photography, stand description, technical specs and a client quote.
Implementation: Next.js, next-intl, Vercel, React Leaflet
The same stack I built ITO Expo on: Next.js 16, Tailwind v4, next-intl 4, Radix UI, Zod, Nodemailer and React Leaflet for the locations map. Vercel deployment with image optimisation (stand photography is most of the page weight), Web Vitals monitoring, A/B testing.
Post-show support (photo publishing, portfolio updates, following up enquiries)
After each trade show: professional photography, a case-study write-up, a portfolio entry with metadata (client, industry, area, city, year). Four peaks a year: the spring and autumn Messe seasons, CES in Las Vegas (January) and MWC Barcelona (February). I check hosting before each peak and keep an eye on enquiries in the CRM.
Packages for event companies
Three models matched to firm size, from a local stand builder serving Central Europe to an international player delivering 30 or more shows a year.
Local stand builder
Single-language site, a static project section, enquiry form and blog. No extra languages, no map, no philosophy section. The right fit for a firm serving Central Europe with 5-15 projects a year.
Choose a packageMulti-language + portfolio
Three languages via next-intl (for ITO Expo: PL, EN and ES), a filterable portfolio, a multi-step form with attachments and an authored philosophy section. For a firm with 15-50 projects a year, expanding internationally.
Choose a packageInternational player
Four languages (PL/EN/DE/ES), a locations map, a portfolio filterable by continent, industry and year, CRM integration (HubSpot or Pipedrive), a client mood-board system and a custom analytics dashboard. For firms delivering 50 or more projects a year across three or more continents.
Choose a packageCommon questions from event companies
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Online storesTechnical care
Support after launch: daily backups, seasonal scaling (four peaks a year), uptime monitoring, image optimisation.
Technical careRequest a quote for your event company website
Quote within 24 hours and a fixed price before we start. Before I quote, I check how many finished projects you can show: a portfolio site needs at least a handful of them, with photos.