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B2B events & exhibitions

Web design for event companies

A website for an industry that has no 'buy now' — only a 3-12 month sales cycle with a brand's CMO booking international trade shows. The 2025 project portfolio is the entire conversion mechanism: filterable by continent, plotted on a React-Leaflet map, fed by a secure multi-step enquiry form. Case study: ITO Expo — international exhibition-stand builder.

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  • Lighthouse ≥ 95
  • 6 production deployments
  • PL · EN · DE

What you get in the event-company package

Multi-locale (PL/EN/DE/ES) with next-intl — independent SERP per language

Four equal locales: PL for CEE, EN for US/UK/global trade shows, DE for Messe Düsseldorf/Hannover/Berlin, ES for the Iberian market and Latin America. Each has its own sitemap, hreflang, meta tags — Google ranks four times. ITO Expo runs 3 locales in production; the fourth is plug-and-play.

Project portfolio with React-Leaflet locations map

Interactive map of Europe/the world with markers per project per year. Click a country → see the list of stands + industry + floor area + month. The map is the highest-engagement element on an events site (3-5× more time-on-section vs a flat list). Filter by industry (automotive, FMCG, IT, beauty, food), continent, year.

Project enquiry form (Zod + attachments + brief)

Multi-step form: stand dimensions, show details (name + city + date), industry, budget band, mood-board upload (PDF/PNG/JPG, 20MB max), first deadline. Server- and client-side Zod validation, SMTP with attachments, audit log in DB. A CMO completes it in 4 minutes; you receive a full brief, not a 'please call me'.

'5 Pillars' philosophy or your own framework as an authored section (E-E-A-T)

Authored section presenting your design approach (like ITO Expo's '5 Pillars'). Critical E-E-A-T signal for Google and a major decision factor for CMOs — proves you have a process, you don't improvise. Each pillar is a section with description, examples, project photography. Schema.org Article + breadcrumb.

How we work with event companies

  1. Buyer-persona audit (brand CMO + show project manager)

    We map two personas: the CMO of a brand booking a stand (strategic decision, budget, brand fit) and the show project manager (logistics, deadlines, technical specs). Each persona is a different flow — the CMO enters through portfolio and brand story, the PM through calculator / form / technical specs. The site serves both paths, not 'one size fits all'.

  2. Information architecture (portfolio × year × industry + philosophy + team)

    Three primary navigation paths: 'Projects' (filtered portfolio), 'How we work' (philosophy + process + team), 'Request a project' (form). Plus a blog with case studies (one per month minimum). Each project is its own page with before/during/after photography, stand description, technical specs, client testimonial.

  3. Implementation: Next.js + next-intl + Vercel + React Leaflet

    Stack identical to ITO Expo (battle-tested): Next.js 16 / Tailwind v4 / next-intl 4 / Radix UI / Zod / Nodemailer / React Leaflet for the locations map. Vercel deployment with Image Optimization (critical — stand photography is ~80% of page weight), Web Vitals monitoring, A/B testing.

  4. Post-event support (photo publishing, portfolio updates, lead nurture)

    After each trade show: professional photography, case-study write-up, portfolio entry with metadata (client / industry / area / city / year). Four peaks per year: Messe spring season + autumn + CES Las Vegas (Jan) + MWC Barcelona (Feb). We scale hosting for peaks + monitor leads in the CRM.

Packages for event companies

Three models matched to firm size — from a local stand builder serving CEE to an international player delivering 30+ shows per year.

Local stand builder

from £2,490

Single-language site + static project section + enquiry form + blog. No multi-locale, no map, no philosophy section. Ideal for a firm serving CEE with 5-15 projects per year.

Choose a package
Recommended

Multi-locale + portfolio

from £5,490

Most popular: 3 locales (PL/EN/DE) via next-intl + filterable portfolio + multi-step form with attachments + authored philosophy section. Ideal for a firm with 15-50 projects per year, expanding internationally.

Choose a package

International player

from £9,990

4 locales (PL/EN/DE/ES) + React-Leaflet locations map + portfolio filterable by continent/industry/year + CRM integration (HubSpot/Pipedrive) + client mood-board system + custom analytics dashboard. For firms delivering 50+ projects per year across 3+ continents.

Choose a package

Common questions from event companies

Because 80% of international trade-show decisions are made by a CMO at brand HQ in Germany, the US, the UK, France. If they find you on Google.de for 'standbau hannover' or Google.com for 'trade show booth design Europe', they will start the first contact in English/German/Spanish — not via a translator. Multi-locale isn't 'translation', it's parallel SEO presence on 3-4 markets. Plus each locale has its own sitemap, hreflang, ranking. Google ranks four times.

Related services

Web design

Next.js stack for any industry — fast, mobile-first, SEO-ready out of the box.

Web design

Online stores

WooCommerce for firms adding event merchandise (visitor gadgets, B2B accessories store).

Online stores

Technical care

Post-launch support: daily backups, seasonal scaling (4 peaks per year), 99.9% uptime monitoring, image optimisation.

Technical care

Request a quote for your event company website

Quote within 24 hours. We only work with firms that have 5+ projects in their portfolio — we don't sign without that.

Send briefSee the ITO Expo case study