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Healthcare sector

Websites for doctors and clinics

A site patients trust before they book: UK GDPR Art. 9 compliance for health data, doctor profiles with GMC number, online appointment booking and content aligned with GMC Good Medical Practice and ASA rules on medical advertising.

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  • 6 production deployments
  • PL · EN · DE

What you get in the medical-practice package

UK GDPR Art. 9: special-category health data, DPA, EU/UK hosting

Health data is special-category personal data: it requires explicit consent, an expanded privacy notice and an Art. 9(2) lawful basis (typically (h), provision of health care). I set up: privacy policy, explicit-consent forms, cookie banner, EU/UK hosting (Vercel London or Frankfurt), a DPA with each processor, HSTS and full TLS. This covers both UK GDPR and the Data Protection Act 2018.

Doctor profiles with specialties (Physician schema), GMC number visible

Each clinician as Physician and Person JSON-LD: specialties, experience, publications, languages, GMC reference number (required by GMC Good Medical Practice when advertising clinical services). Google understands the team structure, a strong E-E-A-T signal for YMYL content.

Online booking (form or NHS Digital / private-system integration)

Either a secure first-party booking form with TLS and UK GDPR Art. 9 consent capture, or integration with NHS Digital appointment APIs, Doctify, HealthHero or your practice management system (Heydoc, Semble, MyClinic). Patients book around the clock and reception is freed for clinical work.

Patient-education blog (E-E-A-T, doctor as author, MedicalWebPage)

Article publishing with the clinician as the named author (Physician schema at author level). Each post as MedicalWebPage and BlogPosting JSON-LD, the strongest Google signal for medical YMYL content. Authority instead of clickbait, and nothing the GMC would flag as misleading.

How I work with a medical practice

  1. Compliance check (GMC Good Medical Practice, UK GDPR Art. 9, ASA/CAP rules)

    I check existing content against a checklist I prepared from GMC Good Medical Practice (the advertising paragraphs), the CAP Code (medicines, treatments and health) and UK GDPR Art. 9. No claim may overstate outcomes, compare practitioners or breach special-category-data protections.

  2. Information architecture (specialties, doctors, fees, contact, pre/post-visit guidance)

    I design the structure: home, specialties (per location or per clinician), team, fees with NHS and private clearly marked, contact, pre-investigation guidance and post-appointment information. Each specialty becomes a separate SEO landing page.

  3. Next.js implementation and MedicalBusiness / Physician schema

    Production stack: Next.js 16, React 19, Tailwind. MedicalBusiness JSON-LD for clinics, Physician for each doctor, MedicalWebPage for content. PageSpeed above 95, Vercel deployment with TLS and EU/UK-region hosting.

  4. Monthly support (clinic schedules, on-call rotas, fees, news)

    A monthly review: rota updates, fee changes, new clinicians, specialty additions. Search Console position monitoring, an SEO ranking report, front-end tweaks, and an MHRA/ASA check whenever new health claims are added.

Packages for medical practices

Three models matched to practice size, from solo private practitioner to multi-specialty clinic.

Solo practitioner

from £1,400

For sole clinicians: home, doctor profile with GMC number, 2-3 specialties, fees, contact with a UK GDPR Art. 9 form. No blog, no online booking.

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Recommended

Clinic / GP practice

from £2,600

Full site with 5-8 specialties, a team of up to 8 clinicians, patient-education blog (doctor as author), online booking (form or NHS Digital / private integration). FAQ rich results, 3 months of monitoring.

Choose package

Multi-specialty

from £4,900

Multi-site clinic or private hospital: MedicalBusiness schema per location, integration with NHS Digital, Doctify, HealthHero, Heydoc or Semble, an anonymised case-study system, EN/PL/UA versions for international patients.

Choose package

Common medical-practice questions

Health data (symptoms, diagnoses, medications, test results) is special-category personal data under UK GDPR Art. 9 and the Data Protection Act 2018. It requires: explicit (not implied) consent, an expanded privacy notice (Art. 13), an Art. 9(2) lawful basis (typically (h), provision of health care, under Schedule 1 of the Act), a DPA with every processor (hosting, email, booking system), and reinforced technical safeguards (TLS, HSTS, encryption at rest). A standard contact form is not enough: a dedicated, checked flow is required.

Related services

Web design

Next.js stack for any sector: fast, mobile-first, SEO-ready.

Web design

E-commerce

WooCommerce for clinic pharmacies, orthotics or supplements (compliant with the MHRA and the Human Medicines Regulations).

E-commerce

Maintenance

Support after launch: backups, updates, uptime monitoring.

Maintenance

Get a quote for your medical practice

Quote within 24 hours and a fixed price before we start. Before I quote, we go through a UK GDPR Art. 9 and GMC checklist for your content.

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